Search Engine Optimisation (SEO)
SEO is probably the most important factor for both web designers and businesses to established online , SEO is not a product and it cannot be purchased in a single package or implemented overnight. You cannot purchase a natural organic position in Google and trying to trick search engines is now an impossible task.
Organic or Cost Per Click (CPC)
Some companies need large volumes of traffic to their websites to operate there businesses , without this traffic the business would not exist so unless they have a strong organic position they will need to advertise through Google using Adwords (CPC). The negative side to this is cost. It is quite common for companies to spend up to £10,000 per month just on Google Adwords or even higher.
If you decide against the Adwords option and would like to obtain a healthy organic position within Google there are methods and techniques to increase your position that are advised by Google and other major Search Engines.
A couple of SEO examples we suggest are
- Ensure your website is W3 Compliant and meets today’s web standards
- Keep content updated , never duplicate or copy text from other websites
- Make good use of META Information including <DESCRIPTION>
- Start link building with other websites that are relevant to your business
- Create a sitemap and ensure that search engines can crawl your pages
- Ensure your images / media have the correct ALT and TITLE Tags
- Add your website to Google Webmaster Tools
- Start a Facebook Group / Set up a Twitter account
- Create a blog section and keep it updated weekly
- Register a friendly domain that contains sector keywords
- Upload YouTube videos / create a Podcast
- Register for a Google Places account and get your business on the map.
- Submit your Products to the Google Base using XML
- Ensure your hosting is the UK with a UK IP Address
- Create a GEO Tag for mobile devices to find your business
You can find more information on SEO in our a articles section.
If you have been sold or thinking of buying (back-links) please remember this could damage your online reputation.
There is a good chance that the links linking to your website are link farms which have been designed especially for this purpose.If you wish to start your own link building campaign with legitimate companies please register an account with UK Link Exchange
SEO Tools and Resources
Google Webmaster Central (Official)
SEO Tools | SEOMoz
Wordtracker Word Research Tools
Wikipedia SEO Information
Matt Cutts | SEO Google Guru
